The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often go unnoticed by novice advertisers.
Simply being aware of these settings and their implications can save advertisers hundreds to thousands of dollars out of the gate. In this article, I’ll cover five tips for new advertisers related to Google AdWords settings.
1. Stick With “Search Network Only” (To Start)
First and foremost, when setting up your Search Network campaign within the Google AdWords interface, I would recommend against going with the Search Network with Display Select option, which Google advises is the “Best opportunity to reach the most customers.”
2. Choose “All Features”
After choosing the “Search Network Only” option, you’ll notice a choice between “Standard” and “All Features.” Google AdWords defaults to “Standard.”
3. Expand “Location Options (Advanced)”
When setting up a campaign, newer advertisers may scroll past “Location options (advanced),” thinking that it’s actually an advanced feature that they don’t need to address at setup. Google AdWords does not display this option in expanded form.
4. Expand “Ad Delivery: Ad Rotation”
Newer advertisers may also easily scroll past “Ad delivery: Ad rotation.” Google does not display delivery option in expanded form, either.
5. Understand Google’s “Search Partners” Option
Understanding Google Search Network options is important, as well, and this can often be overlooked by new advertisers.
Source: Search Engine Land