The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often go unnoticed by novice advertisers.
The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion window andeditable conversion values can now be applied to any goals and transactions imported from […]
By: Sam Owen I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX […]