Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using audiences within paid search
The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion window andeditable conversion values can now be applied to any goals and transactions imported from […]
By: Sam Owen I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX […]
Pay per click (PPC) is enhanced search engine placements that are paid by advertisers to showcase their products or services related to what searchers are looking for. These small text ads get a prominent place on search results.